Top 20 Fitness Influencers You Must Follow in 2024

There are countless fitness influencers on social media platforms including Instagram, TikTok, Facebook, YouTube, etc. However, you can’t follow all of them. To make things easier for you, we’re going to tell you about the top 20 fitness influencers who are worth following to learn about diet, workout, nutrition, and more.

From incredibly sculpted bodies to workout information, helpful and nutritious recipes, the right form of exercise, and a lot of other fitness-related content have been abundant on social media users’ profiles these days. Amidst the rise of fitness influencers, it’s essential that you are following the right people for advice.

Note: You should always follow fitness influencers wisely and not trust anyone blindly. They are often trying to sell products and services due to their affiliations and you should always cross-check any claim.

1. Joe Wicks (The Body Coach):

Joe Wicks a.k.a. The Body Coach is a British online fitness coach and influencer. He has nearly 5 million followers on Instagram. Joe has created a 90-day program to get your body in shape which incorporates meal plans and workouts efficiently. He primarily focuses on High-Intensity Interval Training workouts.

Follow The Body Coach: INSTAGRAM | TIKTOK | YOUTUBE

2. Kayla Itsines:

Kayla Itsines is one of the best female fitness influencers in the world right now. The Australian sensation is the founder of The Bikini Body Training Company and also the author of Bikini Body Guide. She always motivates her followers to get in shape and stay fit. TIME Magazine included Kayla in the list of 30 Most Influential People on the Internet in 2016.

Follow Kayla Itsines: INSTAGRAM | TIKTOK | YOUTUBE

3. Michelle Lewin:

Michelle Lewin is the next name on our list of the top fitness influencers in the world. The Venezuelan coach, model and YouTuber has over 16 million followers on Instagram. She rose to fame after her hourglass figure went viral on social media platforms. Michelle has also launched two apps: Fitplan and Mealplan.

Follow Michelle Lewin: INSTAGRAM | TIKTOK | YOUTUBE

4. Simeon Panda:

Simeon Panda is one of the best male fitness influencers on Instagram and other social media platforms. The trainer and entrepreneur has over 8 million followers on IG where he regularly shares helpful stuff for his followers. He also has an amazing physique that his fans adore massively.

Follow Simeon Panda: INSTAGRAM | TIKTOK | YOUTUBE

5. Jen Selter:

Jen Selter is the next mega fitness influencer on our list. The New York-based star has over 14 million followers on IG where she posts nutrition, fitness, and lifestyle-related content. She started her fitness journey in high school and used to work at a local gym. Now, she is one of the biggest social media influencers.

Follow Jen Selter: INSTAGRAM | TIKTOK | YOUTUBE

6. Massy Arias:

Massy Arias is a highly influential social media star, fitness trainer, entrepreneur, and motivational speaker. She has nearly 3 million followers on Instagram where she posts invaluable content for fitness enthusiasts. Massy is also the founder of the wellness brand TruSupplements and her fitness course MA Warrior Programs.

Follow Massy Arias: INSTAGRAM | TIKTOK | YOUTUBE

7. Bradley Simmonds:

Bradley Simmonds is a London-based fitness influencer who posts excellent content on social media platforms. The 24-year-old trainer creates workout plans and shares fitness tips as a trainer for the online edition of British GQ. He is also a columnist for Glamour UK.

Follow Bradley Simmonds: INSTAGRAM | TIKTOK | YOUTUBE

8. Jeff Seid:

Jeff Seid is an American actor, author, entrepreneur, model, and fitness influencer. The 29-year-old star has competed in Mr. Olympia 3 times and holds several professional wins. Jeff rose to fame after becoming the world’s youngest IFBB professional bodybuilder by winning the inaugural National championship and defeating over 100 athletes at the age of just 19.

Follow Jeff Seid: INSTAGRAM | TIKTOK | YOUTUBE

9. Emily Skye:

Emily Skye is a widely known fitness influencer and trainer. She regularly motivates both men and women to get fit and stay in shape with her daily workout posts and videos. The Australian social media personality is a vocal advocate for the mental health, body positivity, and fitness of pregnant women. Emily is also the global brand ambassador for Reebok.

Follow Emily Skye: INSTAGRAM | TIKTOK | YOUTUBE

10. GrowWithJo:

GrowWithJo, real name Johanna, is the next top fitness influencer on our list. The passionate young lady regularly posts content on social media platforms to motivate her followers to stay active. She started her journey as an overweight and underconfident woman but transformed into an inspiration for many.

Follow GrowWithJo: INSTAGRAM | TIKTOK | YOUTUBE

11. David Laid:

David Laid is a widely famous bodybuilder, trainer, model, and fitness influencer. He rose to fame after sharing his impressive body transformation journey in YouTube videos. He now has 1.76 million subscribers on the platform and over 5 million followers on Instagram. The inspirational celeb is also the first ‘creative director for lifting‘ of the fitness community and apparel brand Gymshark.

Follow David Laid: INSTAGRAM | TIKTOK | YOUTUBE

12. Tone It Up:

Tone It Up is the influencer duo of Karena Dawn and Katrina Scott. The two female fitness trainers post everything related to workout and nutrition. From 10-minute sessions to marathon workouts, diet plans, supplement information, and health facts, you can find every important information on their channel.

Follow Tone It Up: INSTAGRAM | TIKTOK | YOUTUBE

13. Nikki Blackketter:

Nikki Blackketter is one of the top female fitness influencers in the world. The California-based trainer is also an active bodybuilder, bikini model, and beach lover. She regularly posts workout, nutrition, and diet-related content on her socials. Her YouTube channel is widely known for her famous booty- and leg-workout videos.

Follow Nikki Blackketter: INSTAGRAM | TIKTOK | YOUTUBE

14. Liz Brody:

Liz Brody a.k.a lizbrodyfitness is the next top fitness influencer on our list. The California-based trainer and nutritionist is widely famous for her excellent and informational posts. She has a specialization in nutrition and dietetics from NYU and has been a NASM CPT since 2014. She also studied under “The Glute Guy” in 2017.

Follow Liz Brody: INSTAGRAM | TIKTOK | YOUTUBE

15. Shaun T:

Shaun T is the next top fitness influencer on our list. The American trainer rose to fame after creating the Insanity workouts and publishing the book “T is For Transformation.” He regularly posts workout tips and nutrition advice on his Instagram account. He has also launched his apparel range including tees, hoodies, tanks, and pants. Shaun also does a podcast named “Trust and Believe.”

Follow Shaun T: INSTAGRAM | TIKTOK | YOUTUBE

16. JChristoFitness:

Jason Christo a.k.a JChristoFitness is a diabetic fitness and fat loss coach who primarily posts content on TikTok and Instagram. He may not be the most popular fitness influencer in the world but he shares some of the best weight loss and nutrition tips. He also shares some top-notch bodybuilding tutorials for people struggling with diabetes.

Follow JChristoFitness: INSTAGRAM | TIKTOK | YOUTUBE

17. Chris Heria:

Chris Heria is the next widely famous fitness influencer on our list. The American fitness freak is also an entrepreneur and founder of the fitness program and brand, THENX. He created the world’s first indoor calisthenics gym and represented his country in calisthenics competitions internationally.

Follow Chris Heria: INSTAGRAM | TIKTOK | YOUTUBE

18. Rachel Brathen (Yoga Girl):

Rachel Brathen, popularly known as Yoga_girl is a Swedish fitness influencer who has been making rounds on the web with his yoga routines and tips to maintain physical, mental, and spiritual health. She is also a New York Times best-selling author for her book “To Love and Let Go” and the host of “@fromtheheartpodcast⁣⁣.”

Follow Yoga Girl: INSTAGRAM | TIKTOK | YOUTUBE

19. Ankit Baiyanpuria:

Ankit Baiyanpuria is an Indian wrestler-turned-fitness influencer who has been going viral lately for all the right reasons. The resident of Bayanpur, Sonipat, shares mini vlogs of his daily life on social media in which followers can see his real diet, exercise, and other activities. His ‘75-day hard challenge‘ which is aimed at people to correct their lives, get disciplined, and get fit is being acknowledged widely.

Follow Ankit Baiyanpuria: INSTAGRAM | TIKTOK | YOUTUBE

20. Chloe Ting:

Chloe Ting is a New York-based fitness influencer and YouTuber who regularly shares helpful health-related content on social media platforms. She became the most-subscribed fitness content creator on YouTube for her workouts, especially because of “Two Week Shred Challenge” which went viral on multiple platforms during the quarantine.

Follow Chloe Ting: INSTAGRAM | TIKTOK | YOUTUBE

More Top Fitness Influencers (Honorable Mentions):

Creating this list of only the top 20 fitness influencers was pretty hard for us as there are so many wonderful creators available on social media platforms these days. We had to leave away some really good names to complete this list and curate only the top names for our readers.

However, we’d like to honor those names here and tell you about them since you’ve read this far. Here are some more amazing fitness influencers that deserve a follow from you:

• Dannella Munoz- Instagram | TikTok | YouTube
• Lauren Kagan- Instagram | TikTok | YouTube
• Austin Dunham- Instagram | TikTok | YouTube
• Ulissesworld Maddy- Instagram | TikTok | YouTube
• Alexia Clark- Instagram | TikTok | YouTube

You should definitely check these fitness influencers out as they post some of the best workout and nutrition advice on their social media profiles. You can also share your suggestions with us in the comments.

Final Thoughts:

These are the best fitness influencers that you should follow this year to change your life. If you’re trying to get in shape or switch to a healthier lifestyle, these are the people you should look up to. We’d recommend finding a creator that shares content related to your body type, preferences, and life choices.

This way, you’ll be able to relate to their posts and follow them more religiously. If you’re following workout routines from multiple people, you may end up complicating things and might give up soon. It’s also advisable that you gain knowledge about what’s right for you and not follow anyone else blindly.

Finally, here’s a quick recap of the names that we have mentioned in the list above:

1. Joe Wicks (The Body Coach)
2. Kayla Itsines
3. Michelle Lewin
4. Simeon Panda
5. Jen Selter
6. Massy Arias
7. Bradley Simmonds
8. Jeff Seid
9. Emily Skye
10. GrowWithJo
11. David Laid
12. Tone It Up
13. Nikki Blackketter
14. Liz Brody
15. Shaun T
16. JChristoFitness
17. Chris Heria
18. Rachel Brathen (Yoga Girl)
19. Ankit Baiyanpuria
20. Chloe Ting

That’s it for this guide. If you have any doubts or queries regarding anything mentioned here, feel free to use the comment box.

Frequently Answered Questions:

Who is the most popular fitness influencer? :

Sommer Ray, Kayla Itsines, Michelle Lewin, and Jen Selter are some of the most popular fitness influencers in the world right now. All of these ladies have more than 10 million followers on Instagram. If Hollywood celebs could be included then Dwayne “The Rock” Johnson would be the most famous fitness influencer with 396 million followers.

Who are the top 10 fitness influencers?:

The top 10 fitness influencers in the world right now as of 2024 are these:

1. Joe Wicks (The Body Coach)
2. Kayla Itsines
3. Michelle Lewin
4. Simeon Panda
5. Jen Selter
6. Massy Arias
7. Bradley Simmonds
8. Jeff Seid
9. Emily Skye
10. GrowWithJo

Who is the No. 1 fitness YouTuber?:

Chloe Ting is the No. 1 fitness YouTuber as she was recognized as the “most-subscribed fitness content creator” on the platform. She has almost 25 million subscribers on YouTube and rose to fame after her “Two Week Shred Challenge” and other workouts went viral on TikTok and YouTube during the global pandemic.

Are fitness influencers certified?:

Some of the top fitness influencers are certified coaches, trainers, and nutritionists from recognized Universities and other organizations. However, all of them don’t have the official certificate to share information about certain topics. Therefore, you should never trust a fitness or any other influencer blindly and always cross-check the info they share on their profile.